Kridha
The Artistry Of Natural Beauty.
The Artistry Of Natural Beauty.
The Artistry Of Natural Beauty.
Role
Role
Visual and Brand Designer
Industry
Industry
E Commerce (Skincare)
E Commerce (Skincare)
Duration
Duration
2 months
2 months
Brief
Brief
Brief
Kridha believes that beauty lies not only in external radiance but also in the gentle care and love we offer ourselves. The brand’s visual identity must communicate these core values and its promise to consumers. Given that Kridha's products are natural and beneficial for both consumers and the environment, the brand’s identity and language should reflect an organic and wholesome essence.
Kridha believes that beauty lies not only in external radiance but also in the gentle care and love we offer ourselves. The brand’s visual identity must communicate these core values and its promise to consumers. Given that Kridha's products are natural and beneficial for both consumers and the environment, the brand’s identity and language should reflect an organic and wholesome essence.
Kridha believes that beauty lies not only in external radiance but also in the gentle care and love we offer ourselves. The brand’s visual identity must communicate these core values and its promise to consumers. Given that Kridha's products are natural and beneficial for both consumers and the environment, the brand’s identity and language should reflect an organic and wholesome essence.
Solution
Solution
Solution
The visual direction is inspired by the organic feel and perfect imperfection that we see all around us in nature.
It gives the brand a unique personal touch and personality due to the ink style illustration. The typograpghy will add to the said organic, good for you and the environment personality.
It will make the brand impression last in the audience’s mind and the product will make home in their houses.
The visual direction is inspired by the organic feel and perfect imperfection that we see all around us in nature.
It gives the brand a unique personal touch and personality due to the ink style illustration. The typograpghy will add to the said organic, good for you and the environment personality.
It will make the brand impression last in the audience’s mind and the product will make home in their houses.
The visual direction is inspired by the organic feel and perfect imperfection that we see all around us in nature.
It gives the brand a unique personal touch and personality due to the ink style illustration. The typograpghy will add to the said organic, good for you and the environment personality.
It will make the brand impression last in the audience’s mind and the product will make home in their houses.
The Logo
The Logo
The Logo
The logo combines nature ad union to craft products good for the planet and the consumers. The modern style conveys the brand story of a natural origin and imperfect rawness that elevates the consumer’s beauty without changing it or hiding it.
The letters R and I are united to add a unique touch to the logo. In the alternate logo, the same leaf is combined with the first letter of the brand name i.e. K to create a secondary logo to be used for various brand communications like social media.
The logo combines nature ad union to craft products good for the planet and the consumers. The modern style conveys the brand story of a natural origin and imperfect rawness that elevates the consumer’s beauty without changing it or hiding it.
The letters R and I are united to add a unique touch to the logo. In the alternate logo, the same leaf is combined with the first letter of the brand name i.e. K to create a secondary logo to be used for various brand communications like social media.
Illustrations
Illustrations
The illustration style draws from the timeless elegance of ink artistry. Inspired by its fluidity and intricate details, our visuals capture the essence of nature's beauty. Through this technique, we honor tradition while evoking a deep connection to the natural world, reflecting Kridha's commitment to sustainability and holistic beauty.
The illustration style draws from the timeless elegance of ink artistry. Inspired by its fluidity and intricate details, our visuals capture the essence of nature's beauty. Through this technique, we honor tradition while evoking a deep connection to the natural world, reflecting Kridha's commitment to sustainability and holistic beauty.
Packing
Packaging
Keeping the luxury alive in skin care a minimalistic approach is followed for the packaging, maintaining a solid color background and a detailed illustration subtle in the foreground with a bit of raised printing to enhance it. The colors are picked from the hero ingredient of the product. For gifting and hampers the wrapping paper is designed in white with illustrations and a tag explaining the ingredient and its benefits.
Keeping the luxury alive in skin care a minimalistic approach is followed for the packaging, maintaining a solid color background and a detailed illustration subtle in the foreground with a bit of raised printing to enhance it. The colors are picked from the hero ingredient of the product. For gifting and hampers the wrapping paper is designed in white with illustrations and a tag explaining the ingredient and its benefits.
Let's collaborate to bring your vision to life.
Let's collaborate to bring your vision to life.
Let's collaborate to bring your vision to life.